Dilemma of innovation in silver craft SMEs in Gianyar Regency of Bali Province, Indonesia

Abstract

The purpose of this study was to determine the effect of innovation on competitive advantage and business performance in silver craft SMEs in Gianyar Regency. Data were collected by questionnaire. Data analysis was performed using the SEM-PLS approach. The results of data analysis show that innovation directly has a positive and significant effect on competitive advantage, but direct innovation does not have a significant effect on business performance.

Las PYMES en Gianyar Regency tienen una ventaja competitiva y un rendimiento empresarial en la industria de la plata. Los datos fueron recolectados por cuestionario e instrumentos de entrevista en profundidad. El análisis se realizó utilizando el enfoque SEM-PLS. Los resultados del análisis de datos muestran que Direct Innovation no tiene un efecto significativo en el rendimiento del negocio.