Listar por autor "HANIF"
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CUSTOMER LOYALTY IN SHARIA BANK SAVINGS PRODUCTS
NOVIARITA, H.; VELINA, Y.; EKAWATI, E.; HANIF; SUSANTO, I. (Universidad del Zulia, 2021-05-30)This study aims to analyze the effect of customer preferences for sharia banking savings products on loyalty using the Islamic marketing with Technology Acceptance Model (TAM) approach. This research followed a descriptive ...