Listar por autor "Widyasari, Suzy"
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Image, Consumer Product Knowledge, Satisfaction and Loyalty: Testing Their Relationships in the Rural Bank Sector
Soliha, Euis; Marlien, R.A.; Widyasari, Suzy; Rivai, Alimuddin Rizal; Khotimah, Nurul (Grupo Editorial Espacios GEES, 2021, C.A., 2019-12-09)This study aimed to analyze the effects of image and consumer product knowledge on customer satisfaction and its impact on customer loyalty. This study involved 3039 saving customers of Tamades PD BPR BKK Sayung – ...