• Digital marketing communication strategy as means to enhance digital branding 

      GUTIÉRREZ-VELASCO, Juan R.; MARÍN-AGUILAR, José T.; RAMOS-ÁVILA, Adriana E.; VEGA-MARTÍNEZ, Javier E. (Grupo Editorial Espacios GEES 2021 C.A., 2022-08-15)
      Companies worldwide have faced a quite discouraging reality ever since the SARS-CoV-2 pandemics started. In order for organizations to retrieve what they had accomplished hitherto and to build on their business once ...