http://bdigital2.ula.ve:8080/xmlui/654321/8638 2026-04-07T10:59:45Z 2026-04-07T10:59:45Z MOROZOV, Mikhail A. MOROZOVA, Natalia S. http://bdigital2.ula.ve:8080/xmlui/654321/8690 2022-10-05T14:06:10Z 2022-08-15T00:00:00Z

ESG transformation of enterprises as an innovative trend in the context of digitalization and the new normal MOROZOV, Mikhail A.; MOROZOVA, Natalia S. The article explores the trends in the development of the economy in the new normal, which are associated with global digitalization and adherence to the principles of sustainable development. It has been established that the most significant trends are the ESG transformation of enterprises and the digitalization of core business processes. An analysis of digital technologies used in various fields of activity was carried out in order to comply with ESG principles in the new normal. Russian enterprises experiency and relationship with those trends are also discussed.; El artículo explora las tendencias en el desarrollo de la economía en la nueva normalidad, que están asociadas a la digitalización global y la adhesión a los principios del desarrollo sostenible. Se ha establecido que las tendencias más significativas son la transformación ESG de las empresas y la digitalización de los procesos comerciales centrales. Se realizó un análisis de las tecnologías digitales utilizadas en diversos campos de actividad para cumplir con los principios ESG en la nueva normalidad. La experiencia y la relacion de las empresas rusas con esas tendencias son también discutidas.

2022-08-15T00:00:00Z VINDAS, Melissa SÁNCHEZ, María J. SALAMEA, Rosa M. http://bdigital2.ula.ve:8080/xmlui/654321/8689 2022-10-05T14:01:31Z 2022-08-15T00:00:00Z

Alteración de la conducta alimentaria durante la pandemia generada por el COVID-19 VINDAS, Melissa; SÁNCHEZ, María J.; SALAMEA, Rosa M. El objetivo del estudio es examinar los trastornos de conducta alimentaria que ha generado la crisis del confinamiento por COVID-19 en estudiantes universitarios durante el transcurso de los años 2020-2021. Es un estudio de enfoque cuantitativo de alcance explicativo con una muestra de 163 estudiantes de la Universidad Técnica de Machala (Ecuador). Se encontró que la sub escala Obsesión con la delgadez (DT) fue la que tuvo más participantes que cumplieron con el criterio de remisión (50.9%), resultando preocupante que tantos participantes estén obsesionados por la delgadez.; The objective of the study is to examine the eating behavior disorders that the COVID-19 confinement crisis has generated in university students during the years 2020-2021. It is a quantitative approach study of explanatory scope with 163 students from the Technical University of Machala (Ecuador). It was found that the obsession with thinness (DT) subscale was the one with the most participants who met the remission criteria (50.9%), resulting concerning that so many participants are obsessed with thinness.

2022-08-15T00:00:00Z LASCOSKI, Sonieli P. ANGNES, Juliane S. GEHRKE, Marcos http://bdigital2.ula.ve:8080/xmlui/654321/8688 2022-10-05T13:57:01Z 2022-09-15T00:00:00Z

Leitura social e cárcere: um estudo no contexto da socioeducação na pandemia LASCOSKI, Sonieli P.; ANGNES, Juliane S.; GEHRKE, Marcos Este artigo tem como finalidade apresentar algumas considerações sobre a leitura social que o Estado e a sociedade realizam de adolescentes marginalizados, na conjuntura atual da sociedade brasileira, em meio a um acontecimento pandêmico. Esta é uma pesquisa bibliográfica e documental, pautada pela metodologia da análise de conjuntura (Souza, 2014). Destacamos que esse estudo ocorreu por meio do Programa de Pós-graduação em Educação (PPGE), da Universidade Estadual do Centro- Oeste do Paraná (Unicentro).; This study has the scope of presenting some considerations about the social reading that the State and society perform of marginalized adolescents, in the current conjuncture of Brazilian society, in the midst of a pandemic event. This is a bibliographic and documentary research, guided by the methodology of situation analysis (Souza, 2014). The research was developed in the Postgraduate Program in Education of the Universidade Estadual do Centro-Oeste do Paraná (State University of the Midwest of Paraná).

2022-09-15T00:00:00Z GUTIÉRREZ-VELASCO, Juan R. MARÍN-AGUILAR, José T. RAMOS-ÁVILA, Adriana E. VEGA-MARTÍNEZ, Javier E. http://bdigital2.ula.ve:8080/xmlui/654321/8687 2022-10-05T13:51:29Z 2022-08-15T00:00:00Z

Digital marketing communication strategy as means to enhance digital branding GUTIÉRREZ-VELASCO, Juan R.; MARÍN-AGUILAR, José T.; RAMOS-ÁVILA, Adriana E.; VEGA-MARTÍNEZ, Javier E. Companies worldwide have faced a quite discouraging reality ever since the SARS-CoV-2 pandemics started. In order for organizations to retrieve what they had accomplished hitherto and to build on their business once again, many of them have implemented digital strategies. This article analyzes the effect the digital marketing strategy on customer’s attitude toward brands providing e-services. 386 validated surveys were obtained analyzed through multiple linear regression. Results indicate that digital marketing has an impact on customer’s attitude toward brands.; Mundialmente, las empresas enfrentan a una difícil realidad desde que comenzó la pandemia del SARSCoV- 2. Muchas organizaciones han implementado estrategias digitales buscando recuperarse. Este artículo analiza el efecto de la estrategia de marketing digital y sus dimensiones en la actitud del cliente hacia las marcas que brindan servicios electrónicos. 386 encuestas fueron analizadas mediante regresión lineal múltiple y los resultados indican que el marketing digital tiene un impacto en la actitud del cliente hacia las marcas.

2022-08-15T00:00:00Z