Listar Vol. 40, Nº 37 (2019) por autor "Betancourt, Jorge H."
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The innovation of products and services: a review of the methodology for its evaluation in the organizations
Sepúlveda Aguirre, Jovany; Garcés-Giraldo, Luis F.; Arias, Francisco; Betancourt, Jorge H.; Arboleda, Carlos; Valencia-Arias, Alejandro (Grupo Editorial Espacios GEES 2021 C.A., 2019-10-28)A review is made about the evaluation of innovation, where, according to the literature and regional studies on innovation, evaluating product innovation becomes a relevant activity in organizations to achieve competitive ...