Listar Vol. 40, Nº 37 (2019) por autor "Sahoo, Smruti Rekha"
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Antecedents and Dimensions of Internal Branding: An Overview
Sahoo, Smruti Rekha; Mohanty, Sasmita (Grupo Editorial Espacios GEES 2021 C.A., 2019-10-28)This paper reviews the antecedent of internal branding and its different dimensions. Specifically, it is examined the meaning of internal branding from the main concept internal marketing. This paper focuses on different ...