Listar Vol. 40, Nº 38 (2019) por autor "Mishra, Uma Sankar"
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Shopping behaviour and its relationship with final purchase decision in the organized retail sector of India
Mohinta, Shivaji; Mishra, Uma Sankar (Grupo Editorial Espacios GEES, 2021, C.A., 2019-11-04)In India with the rapid economic development, sociocultural and demographic changes, the lifestyle and consumption behaviour of the consumers have changed. This has ushered in a plethora of opportunity for the retail ...