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Thai small business owner leasing customer trust: A SEM analysis
dc.contributor.author | Suvitsakdanon, Udom | |
dc.contributor.author | Sornsaruht, Puris | |
dc.date.accessioned | 2023-08-02T15:15:17Z | |
dc.date.available | 2023-08-02T15:15:17Z | |
dc.date.issued | 2019-08-05 | |
dc.identifier.issn | 0798-1015 | |
dc.identifier.other | 2739-0071 | |
dc.identifier.uri | http://bdigital2.ula.ve:8080/xmlui/654321/11436 | |
dc.description.abstract | Systematic random sampling was used to obtain the study’s 303 small business leasee sample. The CFA and SEM analysis used LISREL 9.10 from which it was concluded that all of the variables affecting a Thai small business leasing company’s customer trust were positive. The causal variables influencing customer trust, from highest to lowest, were service quality (SQ), corporate social responsibility (CSR), customer satisfaction (SAT), and socioeconomic status (SES) with total influences of 0.80, 0.76, 0.64 and -0.14 respectively. | en_US |
dc.description.abstract | Se utilizó un muestreo aleatorio sistemático para obtener la muestra del estudio de 303 pequeñas empresas. El análisis de CFA y SEM utilizó LISREL 9.10, de donde se concluyó que todas las variables que afectaban la confianza de los clientes de una empresa tailandesa de arrendamiento de pequeñas empresas eran positivas. Las variables causales que influyen en la confianza del cliente, de mayor a menor, fueron la calidad del servicio (SQ), la responsabilidad social corporativa (CSR), la satisfacción del cliente (SAT) y el estatus socioeconómico (SES) con influencias totales de 0.80, 0.76, 0.64 y -0.14 respectivamente. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Grupo Editorial Espacios GEES 2021 C.A. | en_US |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ve/ | en_US |
dc.subject | Service quality | en_US |
dc.subject | corporate social responsibility | en_US |
dc.subject | small-medium enterprises | en_US |
dc.subject | Thailand | en_US |
dc.subject | Calidad del servicio | en_US |
dc.subject | responsabilidad social corporativa | en_US |
dc.subject | pequeñas y medianas empresas | en_US |
dc.subject | Tailandia | en_US |
dc.title | Thai small business owner leasing customer trust: A SEM analysis | en_US |
dc.title.alternative | Confianza de los clientes de una empresa tailandesa de arrendamiento: Un análisis SEM | en_US |
dc.type | Article | en_US |