Mostrando ítems 1-1 de 1
-
Customer loyalty in omnichannel retail: an AI-based literature review
Failli, Beatrice; Reyes, Ana L.; Rodríguez, Beatriz (Grupo Editorial Espacios GEES, 2021, C.A., 2023-11-30)With the rise of digital transformation retail companies have adopted an omnichannel strategy, to integrate online and offline channels and provide a seamless customer experience. The concept of omnichannel retail has ...