Listar2019 por tema "valor de marca"
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Brand equity as a determinant of product purchase and repurchase intention
(Grupo Editorial Espacios GEES, 2021, C.A., 2019-10-14)The objective of this article is to establish the impact of the value of the brand as a determinant of the intention to purchase and repurchase products through the analysis of the two segments: children and young ...