Listar Vol. 40, Nº 6 (2019) por autor "SINGH, Inderpal"
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A study of antecedents of customer loyalty in banking & insurance sector and their impact on business performance
SINGH, Inderpal; NAYYAR, Anand; DAS, Subhankar (Asociación para el Desarrollo de la Ciencia y la Tecnología, 2019-02-18)Loyalty revolves around the concept of relationship. Customer loyalty is not a new concept but recent years have demonstrated a developing interest to fabricate customer loyalty because of customeroriented techniques ...