ListarVol. 40, Nº 6 (2019) por tema "marketing digital"
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Fair trade and commercial management: an analysis of the fair trade stores management in the city of Quito - Ecuador
(Asociación para el Desarrollo de la Ciencia y la Tecnología, 2019-02-18)This article examines how stores that promote fair trade in the city of Quito are managed. It starts by contextualizing the fair trade movement. Then analyzes the current commercial conditions under which the stores ...