Application of information technologies in marketing: experience of developing countries
Fecha
2019-11-04Autor
Leonow, Alexander I.
Koniagina, Mariia N.
Petrova, Svetlana V.
Grunt, Elena V.
Kerimkhulle, Seyit Ye.
Shubaeva, Veronika G.
Metadatos
Mostrar el registro completo del ítemResumen
This article systematizes and highlights the experience
of developing countries in the field of information
technology in marketing. Means of digital marketing
are considered for various market types, classified
according to the principle of need in marketing.
Objective marketing needs reflect the extent to which
marketing is successful in a particular market context.
In this regard, there is a need to determine the market
context, as well as those marketing tools, which are
appropriate and effective in a particular market
context Este artigo sistematiza e destaca a experiência dos
países em desenvolvimento no campo da tecnologia da
informação em marketing. Os meios de marketing
digital são considerados para vários tipos de mercado,
classificados de acordo com o princípio da necessidade
em marketing. As necessidades de marketing objectivo
reflectem a medida em que o marketing é bem
sucedido num determinado contexto de mercado. A
este respeito, há uma necessidade de determinar o
contexto do mercado, bem como as ferramentas de
marketing, que são apropriados e eficazes em um
contexto de mercado particular.
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