Listar Vol. 40, Nº 7 (2019) por autor "BERMÚDEZ, Christian Wladimir"
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Determinants of purchase intention in online Latin American consumers
BERMÚDEZ, Christian Wladimir; CORONEL, Verónica Carolina; MURILLO, Erick Paul; CELI, Stalyn Freddy (Asociación para el Desarrollo de la Ciencia y la Tecnología, 2019-03-04)The purpose of the study was to obtain the determinants that turn purchase intentions of online Latin American consumers into effective purchases. In this context, tax is a scarcely regarded variable, but that nonetheless ...