Listar Vol. 40, Nº 13 (2019) por autor "DIXIT, Shailja"
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A model for determining the impact of channel factors on shoppers’ satisfaction
AGARWAL, Himanshi; DIXIT, Shailja (Asociación para el Desarrollo de la Ciencia y la Tecnología, 2019-04-22)The task of shopping for apparels is no more a simple activity. The advent of multi-channel marketing trend has made the whole scenario very complex. Thus, one needs to think upon a number of factors which lead consumers’ ...