Logistics as a Determining Competitiveness Factor in Special Coffee Producers

Abstract

The general purpose of this research was to analyze logistics as a determining competitiveness factor in companies producing Special Coffee in the Municipality of Valledupar, Colombia, based on the theoretical postulates of Mora (2008 & 2011), Ballou (2004), Castellanos (2010), Conpes 3527, DANE (2013), Gordon (2013), ICER (2012), Villamizar and Villamizar (2011), among others. An explanatory study was developed, with a non-experimental and transversal field design. The population was studied with eighty-seven (87) reporting units. Two questionnaires of multiple alternatives were applied based on the Likert scale. Their content was validated by 10 experts, and their reliability was calculated according to the Cronbach's Alpha method, yielding a value of 0.83 for the logistic instrument and 0.93 for the competitiveness variable.

El propósito general de esta investigación fue analizar la logística como factor determinante de la competitividad en empresas productoras de Café Especial del Municipio de Valledupar, Colombia, sustentándose en los postulados teóricos de Mora (2008) y (2011), Ballou (2004), Castellanos (2010), el Conpes 3527, DANE (2013), Gordon (2013), ICER (2012), Villamizar y Villamizar (2011), entre otros. Se desarrolló un estudio de tipo explicativo, con diseño de campo no experimental y transversal. La población se trabajó con ochenta y siete (87) unidades informantes. Se aplicaron dos cuestionarios de alternativas múltiples a escala de Likert, siendo validados en su contenido por juicio de 10 expertos y su confiabilidad fue calculada a través del método de Alpha de Cronbach, arrojando una valor de 0.83 para el instrumento logística y 0.93 para la variable competitividad.