ListarVol. 40, Nº 20 (2019) por tema "cannibalization"
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Assessing Promotional Effectiveness in Retail Industry through Estimation of Sales Components
(Grupo Editorial Espacios GEES 2021 C.A., 2019-06-17)Retail is a dynamic and complex industry. It deals with multiple products from multiple brands which compete for customers with varying promotional calendar in different seasons. A big retailer in a given time may be ...