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Political Marketing on Legislative Elections in Indonesia: Case Study in Central Bengkulu
dc.contributor.author | PRATAMA, ARIE ADE | |
dc.contributor.author | JAMIL, ACHMAD | |
dc.contributor.author | BRIANDANA, RIZKI | |
dc.date.accessioned | 2022-05-03T15:54:37Z | |
dc.date.available | 2022-05-03T15:54:37Z | |
dc.date.issued | 2021-02-10 | |
dc.identifier.citation | PRATAMA, A. A., JAMIL, A., & BRIANDANA, R. (2021). Political Marketing on Legislative Elections in Indonesia: Case Study in Central Bengkulu: Marketing político en las elecciones legislativas en Indonesia: estudio de caso en el centro de Bengkulu. Utopía Y Praxis Latinoamericana, 26, 195-206. Recuperado a partir de https://www.produccioncientificaluz.org/index.php/utopia/article/view/35342 | en_US |
dc.identifier.govdoc | pp 199602ZU720 | |
dc.identifier.govdoc | ppi 201502ZU4650 | |
dc.identifier.issn | 1316-5216 | |
dc.identifier.issn | 2477-9555 | |
dc.identifier.uri | http://bdigital2.ula.ve:8080/xmlui/654321/6951 | |
dc.description | ACKNOWLEDGEMENT The authors express gratitude to the University of Mercu Buana Jakarta, especially the Research Center, and the Ministry of Research and Technology of the Republic of Indonesia (Ristek-Brin) for the research grants given to the author. | en_US |
dc.description.abstract | This study aims to analyze the political marketing strategy used by Indra Utama of the Gerindra party to win the 2019 legislative election in Central Bengkulu, Indonesia. The Lees-Marshment market-oriented party theory is used as the basis for this research. This study focuses on the legislative election campaign period in Central Bengkulu from 2018 to 2019. The results of this study reveal a political marketing communication strategy that has succeeded in achieving its goals. This strategy focuses on dialogical communication to opinion leaders built by legislative candidates in the context of political contestation in rural areas in Indonesia. | en_US |
dc.description.abstract | Este estudio tiene como objetivo analizar la estrategia de marketing político utilizada por Indra Utama del partido Gerindra para ganar las elecciones legislativas de 2019 en el centro de Bengkulu, Indonesia. La teoría del partido orientada al mercado de Lees-Marshment se utiliza como base para esta investigación. Este estudio se centra en el período de la campaña electoral legislativa en el centro de Bengkulu de 2018 a 2019. Los resultados de este estudio revelan una estrategia de comunicación de marketing político que ha logrado sus objetivos. Esta estrategia se enfoca en la comunicación dialógica a líderes de opinión construidos por candidatos legislativos, en el contexto de la contienda política en áreas rurales de Indonesia. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Universidad del Zulia | en_US |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ve/ | en_US |
dc.subject | Political marketing | en_US |
dc.subject | Market-oriented | en_US |
dc.subject | Dialogical campaign | en_US |
dc.subject | Indonesian election | en_US |
dc.subject | Central Bengkulu | en_US |
dc.subject | Marketing político | en_US |
dc.subject | Orientada al mercado | en_US |
dc.subject | Campaña dialógica | en_US |
dc.subject | Elecciones indonesias | en_US |
dc.subject | Bengkulu central | en_US |
dc.title | Political Marketing on Legislative Elections in Indonesia: Case Study in Central Bengkulu | en_US |
dc.title.alternative | Marketing político en las elecciones legislativas en Indonesia: estudio de caso en el centro de Bengkulu | en_US |
dc.type | Article | en_US |