Mostrando ítems 1-1 de 1
-
Influence of digital marketing communication and performance effectiveness between b2b companies and clients in Thailand
YONGVONGPHAIBOON, P.; CHANTAMAS, M. (Universidad del Zulia, 2021-03-24)The objectives of this study are to investigate the relative importance of digital marketing communication and CRM in influencing different concepts of trust (social trust and customer trust) and how it leads to firm and ...