ListarUtopía y Praxis Latinoamericana por tema "Marketing político"
Mostrando ítems 1-1 de 1
-
Political Marketing on Legislative Elections in Indonesia: Case Study in Central Bengkulu
(Universidad del Zulia, 2021-02-10)This study aims to analyze the political marketing strategy used by Indra Utama of the Gerindra party to win the 2019 legislative election in Central Bengkulu, Indonesia. The Lees-Marshment market-oriented party theory is ...