ListarUtopía y Praxis Latinoamericana por tema "Orientada al mercado"
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Political Marketing on Legislative Elections in Indonesia: Case Study in Central Bengkulu
(Universidad del Zulia, 2021-02-10)This study aims to analyze the political marketing strategy used by Indra Utama of the Gerindra party to win the 2019 legislative election in Central Bengkulu, Indonesia. The Lees-Marshment market-oriented party theory is ...