Listar Vol. 42, N° 12: Junio (2021) por autor "SARMIENTO-GUEDE, José Ramón"
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Instagram as a value co-creation tool for the image of tourist destination. Analysis of the case of Spain during Covid-19: the Balearic and the Canary islands
ANTOLÍN-PRIETO, Rebeca; SARMIENTO-GUEDE, José Ramón; ANTONOVICA, Arta (Grupo Editorial Espacios GEES 2021 C.A., 2021-06-30)The main aim of this paper is to see, whether a theoretical model on tourism image management applied through the social media platform Instagram, can analyze image affected by Covid-19 pandemic. This paper presents ...