ListarVol. 41, Nº 5 (2020) por tema "social problem"
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Cause Related Marketing (CRM) in banking sector (a Russia-based study)
(Grupo Editorial Espacios GEES 2021 C.A., 2020-02-20)The purpose of this paper is to analyze the Cause Related Marketing (CRM), reviewing researches by different authors on the subject. The work is devoted to identifying key barriers to the implementation of these programs ...