Listar Vol. 41, Nº 6 (2020) por autor "BLÁZQUEZ, Félix"
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A new era of communication in Higher Education. Facebook as a marketing tool
BLÁZQUEZ, Félix; RODRÍGUEZ, Clide; TEIJEIRO, Mercedes (Grupo Editorial Espacios GEES 2021 C.A., 2020-03-27)The aim of this study is two-fold: on the one hand, to identify the importance of social media in improving knowledge exchange, on the other hand, this paper explores the realities of Facebook usage in five Spanish u ...