Listar Vol. 41, Nº 7 (2020) por autor "FIERRO AGUILAR, Jaime P."
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Design of a business model based on Canvas method for the marketing of Smoothie Bowls in the Guayaquil’s city (Ecuador)
DUQUE ALDAZ, Francisco J.; PÉREZ BENÍTEZ, Hugo A.; FIERRO AGUILAR, Jaime P.; PAZAN GÓMEZ, Emma G. (Grupo Editorial Espacios GEES 2021 C.A., 2020-03-05)The purpose of this research is to determine appropriate channels to market the Smoothie Bowls in the city of Guayaquil. That is why we propose the use of a business tool known as the Canvas Business Model created ...